A lifetime ago, in 2004, CHAMP started off as a college business class project and one-man dorm room operation. (Think, Facebook, but more likable than Zuckerburg and set in the rural landscape of Lake Champlain.) Over a decade later, that college kid’s dream has spun off into a team of powerhouse digital marketers from all around the United States and nearly 350 clients to date, worldwide.

In 2023, our team was committed to a new horizon of growth. We acquired a digital marketing agency in Chicago, Off Center Creative, brought on new executive team members, and expanded our areas of expertise. 

Looking back at how far we’ve come and as we look ahead to where we want to go, our internal marketing team narrowed down the industries of focus for our company. Although we’ve helped hundreds of clients in many different areas, we wanted to focus our efforts on a handful of specialized markets that show off our creative expertise given our level of experience working with longstanding clients.

These new industry verticals are:

• Boating and Marine
• Jewelry
• Food and Beverage
• Travel and Tourism
• Cannabis and CBD

As we grow and venture into this new era, we’ll be zeroing in on these industries to uniquely serve this clientele. After all, we did see an opportunity 7 years ago to create a subsidiary brand, Cannabis Creative Group, a CHAMP Digital Company – and we’re so proud of how well that’s working out for us.

With a superstar team of designers, developers, and strategists and a shared passion for our industries of interest, we realize that after 15 years, it’s time for what Gen Z calls a “glow-up.” 

Champ Internet Solutions becomes CHAMP Digital

Regardless of what Shakespeare said about names, “Champ Internet Solutions” just wasn’t cutting it anymore – mainly because a lot of people thought we provided internet services…

More than that, our brand no longer reflected our modern and out-of-the-box approach to marketing. Between data-driven strategies and creatively navigating campaigns to optimize our clients’ times and budgets, we take great pride in our level of service. 

We have developed exceptional processes across our business. From our high-touch client experience to the first-class work we do for them, “Internet Solutions” felt outdated to who we had become over the years.

It’s kind of like how your high school classmates only ever remember an older, more awkward version of you, no matter how much you’ve evolved and achieved. We wanted to shed that skin.

As we continued to grow and specialize in specific industries and areas of marketing, “Digital” became the natural evolution of our brand. It captures the full nature of our marketing business where everything is online! 

It is also a nod to this new era we are entering with an updated brand look and feel.  

CHAMP Rebrand – New & Improved

Our team worked behind the scenes to design the next evolution of CHAMP. We didn’t want to make a superficial change to our name; our journey has been so much deeper than that.

We’re a team of movers and shakers that will never blend in – and we don’t intend to. So, we tapped into our own Dr. Miami of brand design to update our visual brand identity. This process wasn’t intended to reinvent who we are, but rather showcase the love story between our legacy as a company and our goals for the future. 

With the thoughtful exploration of different elements, colors, and abstract shapes, the CHAMP rebrand fully embraces the playful yet professional personality of our people. 

Looking Ahead

CHAMP Digital is dedicated to serving more clients in 2025 and beyond. Our main priority continues to be providing custom marketing services and solutions to businesses in pursuit of creating and amplifying memorable social experiences. 

We will continue to excel in providing web design and development, organic and paid search, social media management, email marketing, print and packaging design, and media services to businesses of all kinds. With the support of our robust team, we are introducing new services, like social media paid advertising, professional photography and videography services. 

Work with CHAMP Digital for Your Marketing Needs

As our business expands into bigger and better spaces, we invite you to join us for the ride. While our team nerds out on all things marketing, our first and truest love is in uplifting brands to transform their respective industries.

With data-driven strategies, a human-centered, story-first approach, and custom solutions for your business, CHAMP is poised to take on any challenge in any industry. If you’re looking for support with your marketing plan, get in touch with us today.