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5 Ways to Make Your Social Media More Accessible
Photography and videography on social media are powerful ways to market your brand or business. However, it’s important to remember that we all perceive this marketing content differently. Some may have difficulty visualizing certain forms of imagery or content, while others may be impaired in hearing audio or media. The World Health Organization (WHO) states […]
Boating & Marine,Cannabis & CBD,Diversity & Inclusion,Education,Food & Beverage,Jewelry,Travel & Tourism
Artificial Intelligence vs. Human Marketers: Which is Better?
There was once a time when the invention of the internet completely spun the world on its head, changing everything about society as we once knew it. Few thought we’d have another invention like that again. Yet, artificial intelligence (AI) technology has proven that to be false. As rapid advancements in AI give us tools […]
Education,News & Events
Here’s Everything We Know About Threads, Instagram’s Latest Social Media App
If there’s one thing about social media that will always be true it is that it is constantly evolving – and Instagram’s latest social media app, Threads, is reminding us exactly how constant that is. In Meta’s most recent copycat scheme to get a hold of another tech company’s market share (cough, cough, Twitter), Threads […]
News & Events
Email Marketing Essentials That Every Business Owner Needs to Know
Take a look at your personal inbox. How many of your emails are from people you actually talk to? How many of them are newsletters from businesses and brands you follow (and even some you don’t)? We’re guessing the answer to that second question is – a lot. With 3.8 billion active users, it’s no […]
Boating & Marine,Cannabis & CBD,Education,Food & Beverage,Jewelry,Travel & Tourism
Pride & Digital Marketing: How Brands Can Do Better During Pride Month
Every year as June rolls around, brands start to participate in “allyship” by throwing rainbows on, well, everything. In the midst of the marketing chaos, many businesses forget about the month’s true history, making their allyship look a lot more like rainbow washing, a concept that has come to light and been called out by […]
Diversity & Inclusion,Education,News & Events
The Do’s and Don’ts of Cultural Appropriation in Marketing
Any business or business owner understands that marketing is primarily about your relationship with consumers than the actual business plan. A solid marketing strategy aims to build relationships with every consumer – keeping them up to date with trends, pop culture, media, and other current events. Cultural diversity is meant to be an environment that […]
Diversity & Inclusion,Education
The Importance of SMS and Email Marketing
No matter the industry, SMS (Short Message Service) and email marketing are powerful tools in modern marketing that offer several significant benefits for brands and businesses. Both SMS and email marketing are notorious for establishing direct communication with a targeted audience. When used effectively, they can be extremely helpful in promoting products, and services, while […]
Education
The Power of Photography and Videography in Marketing
Living in a media-forward era, there are numerous media outlets that constantly educate, advertise, and access thousands of viewers every day. For any business to stay up to date in a saturated market, you’ll need to do more than just maintain a solid business marketing strategy. Unique photo and media content can elevate your brand […]
Diversity & Inclusion,Education,Jewelry
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