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RECENT NEWS AND BLOG

Contact Forms Are Key

Have you ever gone into a store and wanted to buy something or had a question, but the cashier was nowhere to be found? This is exactly what can happen on your site if you don’t have an easy-to-find contact form. Having a form that is simple to access and use can make a tremendous […]

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Education

Is it Time to Redesign?

According to HubSpot in a survey conducted last year, marketers are redesigning their websites more frequently than one would think.  More than half, 68% to be exact, have undergone a redesign in the last 12 months.  For the businesses that took on the challenge the redesign took between 4-5 months.  But when is the right […]

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Writing newsletters your customers care about

In the age of spam laws and junk folders, when most people want to avoid clutter in their email, and Google is filtering out promotions in its inboxes automatically, how can you create a newsletter that your customers will actually read? Is it all a waste of time? Newsletters remain a valuable way to interact […]

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Education

How to Determine the Right Keywords

In Google, the top three search engine results account for approximately 60% of all search engine clicks. Having an effective keyphrase strategy is an essential part of working towards being part of these top three search engine results and driving more qualified traffic to your website. The first step to finding the right keywords is […]

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Education

Facebook Images: Posting great quality images with ease

Have you ever been disappointed by the image quality of your Facebook photos and wonder why they never look quite right? If so, then you’re not alone! Some of the most common complaints of photo issues are washed out color, sharpness and overall clarity. As a graphic designer and photographer, I share your frustration and […]

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50 Tips on How Companies can Drive Engagement

This article was featured on Business 2 Communityon August 19, 2013. You can read the full article here. Companies can benefit greatly by maintaining a blog. It helps drive engagement by establishing industry expertise, and can also promote products and generates leads by enhancing the company’s visibility in the market. A survey conducted by Hubspot, […]

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Education

Relevancy and the importance of unique content for your SEO strategy

“Content is King” When I started in the industry over a decade ago, one of the first things I heard from my mentors was “Content is King.” Sure enough, ten years later this still rings true. This statement is easy to make but what does it really mean? Let’s break it down. The three major […]

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Responsive Website Design and the Mobile First Strategy

Since the release of the first iPhone in 2007, smartphones and tablets have gained so much popularity that by 2014, mobile usage should takeover desktop internet usage1. Everyday more consumers are accessing websites on these devices, meaning websites must be optimized for their small screens to create a seamless and positive user experience. If a […]

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