RECENT NEWS AND BLOG
11 Ways to Engage Customers Using Social Media
This article was featured on Yes Magazine on July 18, 2013. You can read the full article here. Thirteen entrepreneurs share practical tips on how to best engage customers using social media Are there rules of engagement in social media? If so, which ones apply to small businesses? “If you’ve ever wondered how to engage […]
Content writing for marketing results.
Are you writing content for your company’s website? Creating a new leave-behind? It’s easy to think, “I know my company inside and out, writing marketing content will be cake.” Sometimes it might even feel like cake as you do it. But the question you need to ask is, are you writing about your company or […]
Education
Top 5 Ways to Get Facebook Likes
In today’s world many business owners large and small have accepted, succumbed to, or even surrendered to the fact that they can no longer ignore social media, especially Facebook. As of March, 2013, Facebook announced that it has 1.11 Billion active users on the website. If you find Facebook a bit overwhelming, let’s break down […]
How to be a Champ Online – It all begins with a Strategy
No matter what industry your business is in, there is without question a need for an online presence. For every business this means something different. Some businesses require an online portal for customers to communicate; others may only need a basic brochure website. Regardless of the business you are in – the business’ online presence […]
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Local Search Engine Optimization – Dynamically Generated Pages
Recently we had a client in need of a localized search engine optimization strategy. We were able to come up with creative ways to market using traditional PPC avenues such as Google AdWords and we created a FaceBook campaign but it just wasn’t enough. Also, both PPC and FaceBook advertising require time and energy on […]
Google AdWords Best Practices
If you have a small business and are interested in advertising online, Google AdWords should be your first stop. Google is the #1 search engine and they make a conscious effort to help website owners get exposure to potential customers. There’s no doubt that paid listings (Google AdWords) can generate quality business leads but the […]
Web Site Strategy – Start with the End in Mind
I have a good friend that does business and lives by the motto “Start with the End in Mind.” When planning a website or web-based project of any kind it is important to take this approach. Time and time again, companies and organizations constantly make the same mistake – they rush into a web project […]
Tis’ the Season to be.. The Importance of Seasonality in Online Marketing
With the holiday shopping season upon us, every retail store is offering massive discounts and pouring money into advertising. During the winter holiday season, 45% of Americans use the internet to compare prices, research store locations, and look for gift ideas before going shopping – 34% of people admit the internet influences their holiday purchases. […]
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