RECENT NEWS AND BLOG
The Importance of SMS and Email Marketing
No matter the industry, SMS (Short Message Service) and email marketing are powerful tools in modern marketing that offer several significant benefits for brands and businesses. Both SMS and email marketing are notorious for establishing direct communication with a targeted audience. When used effectively, they can be extremely helpful in promoting products, and services, while […]
Education
The Power of Photography and Videography in Marketing
Living in a media-forward era, there are numerous media outlets that constantly educate, advertise, and access thousands of viewers every day. For any business to stay up to date in a saturated market, you’ll need to do more than just maintain a solid business marketing strategy. Unique photo and media content can elevate your brand […]
Diversity & Inclusion,Education,Jewelry
4 Unique Ways to Market Your Food and Beverage Brand
Today’s food and beverage industry is more robust than ever, with tons of refreshingly new and innovative brands on the rise. Any food or beverage company understands the importance of marketing your brand in this highly competitive industry. Cutting-edge technology and unique, contemporary culinary flavors are what constantly keep the food and beverage industry unique. […]
Education,Food & Beverage
5 Highly Effective Ways to Boost E-Commerce Sales
Today’s marketing world is showing there are hundreds of different ways to reach targeted audiences and broaden the voice of your brand. With e-commerce and online shopping, it’s important to stay fresh with ideas on how to stand out in a saturated market and boost retail sales. Once you have a solid business plan and […]
Education,Food & Beverage,Jewelry
Marketing & Women’s History Month: How Women Shaped Modern Marketing
Marketing and advertising have long been seen as a “Playboy’s club.” Consider depictions like the womanizing Don Draper of Mad Men and the sexist stereotypes or hypersexualization of women constantly reinforced in advertising. Yet with nearly 80% of purchases and purchase influence made by women, you’d think it makes more sense to see women behind […]
Diversity & Inclusion,Education
What You Can Learn from the Pumpkin Spice Marketing Phenomenon
Since 2003, the Pumpkin Spice Latte has taken the world by storm. A seemingly ordinary seasonal drink now floods social media feeds, advertising, supermarket shelves, and more weeks before autumn sets in. The pumpkin spice latte, also affectionately known as the “PSL,” has a Twitter account with 86K followers. Talk about world-famous. What’s essential about […]
Education
Why Does Your Small Business Need Email Marketing?
Email marketing is one of the most valuable pieces of owned media that your small business can leverage. Unlike social media platforms which can be shut down at a moment’s notice, such as if there were widespread suspensions or Mark Zuckerberg just decided to close doors one day, email marketing is always yours. In other […]
Education
Why Google Business Identity Attributes Matter for Black-Owned Businesses
Building a successful business isn’t just about quality products and competitive pricing. Consumer trends show that the values of your business, the identities of the people behind it and their commitment to social justice, carry significant weight — particularly in a nation rocked by racism and police brutality in recent years. Motivated by current events, […]
Diversity & Inclusion,Education
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