Wellness Brand Identity & Packaging

Lux Medi RX turned to us to build a cohesive brand identity for their premium CBD wellness products, rooted in self-care, empowerment, and everyday use. We developed a flexible logo system and brand standards designed to build trust and credibility across a beauty and wellness–focused audience. Our work extended into inclusive product packaging for bottles and soaps, ensuring the brand could seamlessly span male, female, and gender-neutral offerings while supporting retail conversion. To carry the brand consistently across all customer touchpoints, we also designed business cards, letterheads, and print materials. The result was a polished, scalable brand foundation positioned for growth within the wellness and self-care market.